Carival Cruise Line
Before the redesign, Carnival’s booked guest had two storefronts built on two separate development stacks. One storefront sold Spa and Shore Excursions, while the other sold retail items and packages like WiFi, Drinks & Photos. Each had their own cart, so checkout became redundant if there was a desire to purchase products between the two stores. We built a unified storefront that consolidated products, cart, checkout and added enhancements like up selling, cross selling, and more intelligent bundling and promotions.
- Traffic Into Shopping Areas + ~75%
- Conversion Rates + ~25%
© Jonathon Thomason 2020. All rights reserved.