USER-
CENTERED
CULTIVATION
I have a business mindset coupled with a passion for design, art, and creating intuitive customer experiences. I first began graphic design and web design 23 years ago. With over 15 years in all formats of design experience, there is no denying that I love what I do.
I ASK QUESTIONS.
I build relationships by getting into the weeds of data and goals, then focus on simplifying friction areas. My teams have launched several successful B2C and B2B projects that were launched and shipped either on time, or before budgets were jeopardized.
Through leading a culture of communication and objectivity, I have consistently delivered with quantifiable results.
Industries I’ve Worked In
Advertising
Branding
Hospitality
restaurants
Travel & Tourism
Medicine
Beauty & Fashion
Music
Technology
USER EXPERIENCE
With several variables in “shipping” a product, user experience may be the ultimate determining factor in its success. UX is all encompassing. It converges customer service, understanding the brand’s internal culture, and understanding how businesses and users engage with each other. End-to-end design execution with those factors in mind can add value immediately.
SKILLSET
With 23 years of web design and development experience, my path led to user experience and consulting, along with, developing brand direction. I have also spent time as lead instructor for UX research and visual design bootcamps like Ironhack.
- UX/Visual Design – 95%
- Leadership/Collaboration – 95%
- Research 90%
- HTML/CSS/JS – 80%